Around this time he starts using the iconic 'nest' logo. Combining cow's milk, wheat flour and sugar, the product is designed for infants who can't be breastfed, to tackle high mortality rates. Nestlé's founder, German-born pharmacist Henri Nestlé, launches his 'farine lactée' ('flour with milk') in Vevey, Switzerland. It's marketed as a safe, long-life alternative to fresh milk. They sell the milk under the Milkmaid brand. Using the abundant supplies of fresh milk in Switzerland, they start Europe's first production facility for condensed milk. US brothers Charles and George Page establish the Anglo-Swiss Condensed Milk Company.
0 Comments
Leave a Reply. |